Latino U.S. Day | Cannes 2025

Latino U.S. Day | Cannes 2025

Brand Moves – Strategy & Innovation

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Lela Coffey of P&G: “To Serve Consumers, you Must Understand Them”

June 26, 2025

During the second edition of Latino US Day at Cannes Lions International Festival of Creativity — hosted by Advertising Week LATAM, and powered by PRODU — Lela Coffey,...

Esteban Velasco of Tecate: “The Latin Community has Different Layers of Identity”

June 26, 2025

Esteban Velasco, Brand Director of Tecate, was part of the second edition of Latino US Day, held during Cannes Lions International Festival of Creativity, and organized...

Michael Roca of Omnicom Media Group: "Show up, Represent, and Speak Truth to Power"

June 25, 2025

Michael Roca, Executive Director of Omnicom Media Group, delivered key insights at the second annual Latino US Day during the Cannes Lions International Festival of...

Carla Dodds of Aaron's: “Latinos are the Fastest Growing Consumers in the U.S.”

June 25, 2025

Carla Dodds, CMO of The Aaron’s Company, spoke about the importance of Latino representation during the second edition of Latino US Day held at the Cannes Lions...

Latino Voices – Representation & Power

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Chesley Maddox-Dorsey of AURN: "Brand Growth is With Multicultural Marketing"

June 25, 2025

Chesley Maddox-Dorsey, CEO of AURN (American Urban Radio Networks), stressed the vital importance of visibility and active participation for multicultural marketing...

José Villafañe of Nueva Network: "Audio is our Main Product That we Take out to the Markets"

June 25, 2025

José Villafañe, Founder and CEO of Nueva Network, highlighted his company’s strong dedication to Hispanic multicultural marketing and the growing influence of the...

Gonzalo Del Fa of GroupM Multicultural: "We Need to Make our Voices Heard"

June 25, 2025

Gonzalo Del Fa, President of GroupM Multicultural, delivered a powerful message at the second annual Latino US Day during the Cannes Lions International Festival of...

Sonia V. Díaz of HPRA: “You Cannot Have Great Creative Without Cultural Nuance”

June 25, 2025

Sonia V. Díaz, President of the Hispanic Public Relations Association (HPRA), underscored the urgent need for increased Latino representation and deeper cultural...

Belonging, Celebration & Community

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Lisette Arsuaga of AIMM: “The Latino Community in the U.S. is a Global Force That Must be Seen”

June 25, 2025

During the second edition of the Latino US Day that took place at Cannes Lions International Festival of Creativity, and hosted by Advertising Week LATAM and powered by...

Joshua Ott of The Shade Room: “Bridging Black and Brown Communities Through Culture"

June 25, 2025

Joshua Ott, Head of Revenue of The Shade Room, shared great insights during Latino US Day at Cannes Lions International Festival of Creativity, an event hosted by...

Gilbert Dávila of AIMM: "Now More Than Ever, These Conversations are Essential"

June 25, 2025

Gilbert Dávila, AIMM Co-Founder, AIMM Advisory Board Member, and Co-President of DMI, emphasized the huge importance of the U.S. Latino community’s presence and...

Christine Issaq of TelevisaUnivision: “Culture Can’t be an Afterthought”

June 25, 2025

Christine Issaq, Vice President of Client Partnerships of TelevisaUnivision, stressed the significant role of cultural representation during her participation in the...

Panel Lineup

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Adsmovil Session: "Unpacking the Nuances of Engaging the U.S. Latino Audience for True Growth"

June 25, 2025

The second annual Latino US Day at Cannes Lions International Festival of Creativity featured a revealing session titled “Understanding and Engaging the U.S. Latino...

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P&G and HMC Session: "Elevating Creativity and Unlocking Growth Through Multicultural Marketing"

June 26, 2025

P&G and the Hispanic Marketing Council (HMC) convened industry leaders for the session: “The Only Purpose is Growth,” during the second annual Latino US Day at Cannes...

Círculo Creativo USA Session: "Unpacking Creativity's Indispensable Role"

June 26, 2025

During Latino US Day at the Cannes Lions International Festival of Creativity, an exclusive event hosted by Advertising Week LATAM, and powered by PRODU, industry...

Nueva Network Session: "Latinos are Listening — Are Brands Truly Listening?"

June 26, 2025

The panel “Audioverse Unleashed: Innovating Latino Culture Through Music, Media, and Marketing”, held during the second edition of Latino US Day at Cannes Lions...

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