Latino U.S. Day | Cannes 2025

Latino U.S. Day | Cannes 2025

Brand Moves – Strategy & Innovation

Lela Coffey of P&G: “To Serve Consumers, you Must Understand Them”

26 de junio de 2025

During the second edition of Latino US Day at Cannes Lions International Festival of Creativity — hosted by Advertising Week LATAM, and powered by PRODU — Lela Coffey,...

Esteban Velasco of Tecate: “The Latin Community has Different Layers of Identity”

26 de junio de 2025

Esteban Velasco, Brand Director of Tecate, was part of the second edition of Latino US Day, held during Cannes Lions International Festival of Creativity, and organized...

Michael Roca of Omnicom Media Group: "Show up, Represent, and Speak Truth to Power"

25 de junio de 2025

Michael Roca, Executive Director of Omnicom Media Group, delivered key insights at the second annual Latino US Day during the Cannes Lions International Festival of...

Carla Dodds of Aaron's: “Latinos are the Fastest Growing Consumers in the U.S.”

25 de junio de 2025

Carla Dodds, CMO of The Aaron’s Company, spoke about the importance of Latino representation during the second edition of Latino US Day held at the Cannes Lions...

Sindy Chapa of FSU: “Multicultural Marketing Approach to Keep the Industry Growing”

25 de junio de 2025

During the second edition of Latino US Day at Cannes Lions International Festival of Creativity, hosted by Advertising Week LATAM, and powered by PRODU, Sindy Chapa,...

Luis Miguel Messianu of MEL: "The Only Purpose is Growth in Multicultural Marketing"

25 de junio de 2025

Luis Miguel Messianu, Founder, President, Chief Creative Officer of MEL, highlighted the strong link between multicultural marketing and measurable business growth...

Checha Agost-Carreño of Founders: "Creativity Is the Most Powerful Weapon"

25 de junio de 2025

Checha Agost-Carreño, Founder & Chief Creative Officer of Founders, delivered a passionate call for a renewed focus on the power of creativity to drive economic growth...

Julia Estacio of alma: "Strategy is what sparks creativity to drive the impact"

25 de junio de 2025

Julia Estacio, VP, Group Account Director of alma, delivered strong insights on the important role of the U.S. Hispanic market in fueling business growth and driving...

Flor Leibaschoff of BeautifulBeast: "Numbers Don't lie. They Tell Stories"

25 de junio de 2025

Flor Leibaschoff, Co-Founder and Chief Creative Officer of BeautifulBeast, drew attention to the vital role creativity plays in delivering concrete business results at...

Abe García of Dieste: "Multicultural Creativity is Crucial to Speak Authentically to a Consumer"

25 de junio de 2025

Abe García, Chief Creative Officer of Dieste, provided powerful insights into the vital role of culturally relevant creativity in driving business growth during the...

Marco Vega of Creyentes: "The U.S. Latino Market is Today's Core Growth Engine"

25 de junio de 2025

Marco Vega, Co-founder, President & CSO of Creyentes, conveyed a strong and inspiring message at the second annual Latino US Day during the Cannes Lions International...

Latino Voices – Representation & Power

Chesley Maddox-Dorsey of AURN: "Brand Growth is With Multicultural Marketing"

25 de junio de 2025

Chesley Maddox-Dorsey, CEO of AURN (American Urban Radio Networks), stressed the vital importance of visibility and active participation for multicultural marketing...

José Villafañe of Nueva Network: "Audio is our Main Product That we Take out to the Markets"

25 de junio de 2025

José Villafañe, Founder and CEO of Nueva Network, highlighted his company’s strong dedication to Hispanic multicultural marketing and the growing influence of the...

Gonzalo Del Fa of GroupM Multicultural: "We Need to Make our Voices Heard"

25 de junio de 2025

Gonzalo Del Fa, President of GroupM Multicultural, delivered a powerful message at the second annual Latino US Day during the Cannes Lions International Festival of...

Sonia V. Díaz of HPRA: “You Cannot Have Great Creative Without Cultural Nuance”

25 de junio de 2025

Sonia V. Díaz, President of the Hispanic Public Relations Association (HPRA), underscored the urgent need for increased Latino representation and deeper cultural...

Carmella Glover: “Creativity Only Increases When you Have Different Perspectives and Backgrounds”

25 de junio de 2025

Carmella Glover, President of the Diversity Action Alliance, made a powerful call for inclusion and visibility during her participation in the HPRA session: “Latino AF –...

Rene Alegría of Nueva Network: "Audioverse Unleashed is for Younger Audiences"

25 de junio de 2025

Rene Alegría, Chief Innovation Officer at Nueva Network, highlighted the transformative potential of the “Audioverse” for marketers during the second annual Latino US...

Mike Valdés-Fauli of Chemistry Cultura: “Cannes brings the Latino message to a global scale"

26 de junio de 2025

Mike Valdés-Fauli, President & CEO of Chemistry Cultura, emphasized the strategic value of participating in Cannes Lions International Festival of Creativity during the...

Jennifer Becerra of H+M Communications: “No Latino Marketing, No Marketing”

26 de junio de 2025

During the second edition of Latino US Day at Cannes Lions International Festival of Creativity — hosted by Advertising Week LATAM and powered by PRODU — Jennifer...

Gigi García Russo of HUNTER: “Know Why Your Brand Matters to Unlock Latino Growth”

26 de junio de 2025

Speaking at the second edition of Latino US Day at the Cannes Lions International Festival of Creativity, Gigi García Russo, Chief Innovation & Growth Officer of HUNTER,...

Belonging, Celebration & Community

Lisette Arsuaga of AIMM: “The Latino Community in the U.S. is a Global Force That Must be Seen”

25 de junio de 2025

During the second edition of the Latino US Day that took place at Cannes Lions International Festival of Creativity, and hosted by Advertising Week LATAM and powered by...

Joshua Ott of The Shade Room: “Bridging Black and Brown Communities Through Culture"

25 de junio de 2025

Joshua Ott, Head of Revenue of The Shade Room, shared great insights during Latino US Day at Cannes Lions International Festival of Creativity, an event hosted by...

Gilbert Dávila of AIMM: "Now More Than Ever, These Conversations are Essential"

25 de junio de 2025

Gilbert Dávila, AIMM Co-Founder, AIMM Advisory Board Member, and Co-President of DMI, emphasized the huge importance of the U.S. Latino community’s presence and...

Christine Issaq of TelevisaUnivision: “Culture Can’t be an Afterthought”

25 de junio de 2025

Christine Issaq, Vice President of Client Partnerships of TelevisaUnivision, stressed the significant role of cultural representation during her participation in the...

Robert Vélez of Vevo: "Consistency is the Buzzword for Authentic Latino Engagement"

27 de junio de 2025

Robert Vélez, Vice President of Inclusive Network & LATAM Sales of VEVO, spoke at the second annual Latino US Day at Cannes Lions International Festival of Creativity....

Karla Lucía of AIMM: "Now is our Time to Double Down on the Power of the Hispanic Consumer"

25 de junio de 2025

Karla Lucía, AIMM Executive Director, and AIMM Advisory Board Member, shared a powerful message highlighting the undeniable economic and cultural influence of the U.S....

Panel Lineup

Adsmovil Session: "Unpacking the Nuances of Engaging the U.S. Latino Audience for True Growth"

25 de junio de 2025

The second annual Latino US Day at Cannes Lions International Festival of Creativity featured a revealing session titled “Understanding and Engaging the U.S. Latino...

Screenshot

P&G and HMC Session: "Elevating Creativity and Unlocking Growth Through Multicultural Marketing"

26 de junio de 2025

P&G and the Hispanic Marketing Council (HMC) convened industry leaders for the session: “The Only Purpose is Growth,” during the second annual Latino US Day at Cannes...

Círculo Creativo USA Session: "Unpacking Creativity's Indispensable Role"

26 de junio de 2025

During Latino US Day at the Cannes Lions International Festival of Creativity, an exclusive event hosted by Advertising Week LATAM, and powered by PRODU, industry...

Nueva Network Session: "Latinos are Listening — Are Brands Truly Listening?"

26 de junio de 2025

The panel “Audioverse Unleashed: Innovating Latino Culture Through Music, Media, and Marketing”, held during the second edition of Latino US Day at Cannes Lions...

HPRA Session: "We're not a Trend — We're a Shift" Sparks Change at Cannes

26 de junio de 2025

At the second edition of Latino US Day during the Cannes Lions International Festival of Creativity, the panel “Latino AF – The Culture Shift you Can’t Ignore”, hosted...

Joshua Ott, Robert Velez, Christine Issaq and Lisette Arsuaga

AIMM Session: "Consumer Expectations: Culture and Authenticity"

27 de junio de 2025

As part of Latino US Day at the Cannes Lions International Festival of Creativity, AIMM hosted a compelling panel titled “Consumer Expectations: Why Culture and...

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