Flor Leibaschoff, Co-Founder and Chief Creative Officer of BeautifulBeast, drew attention to the vital role creativity plays in delivering concrete business results at the second annual Latino US Day during the Cannes Lions International Festival of Creativity. This exclusive event, hosted by Advertising Week LATAM and powered by PRODU, is dedicated to celebrating and amplifying the vital influence of the U.S. Hispanic advertising community within the global marketing and communications industry.

She stressed the collective importance of the U.S. Hispanic advertising community making its voice heard at global forums like Cannes. “This is amazing that we’re all here together because this is very important to the industry to show up, to make us heard, to be loud. To know what we are bringing to the table is essential to value our ideas so we can show the clients how to win in this industry, in this market that is changing all the time,” she mentioned.

Her insights were shared during her participation in the Círculo Creativo USA session: “The Relevance of Creativity for Growth.” Leibaschoff highlighted a shared belief among the panelists: “I think most of us agree on the importance of being bold, on bringing strong ideas to the table, not just for the sake of ideas of creativity, but ideas that actually drive results.”

She then revealed BeautifulBeast’s unique positioning: “Something that I was saying is that at the agency, for example, we don’t call ourselves just an agency. We call ourselves a business growth company because we’re here to grow your business. Thanks to the creativity and the data that is behind everything we do.” Leibaschoff concluded by emphasizing the strategic interplay of creativity and data: “Numbers don’t lie. They tell stories. And we have the ability to make those stories relatable, make strong connections, and put that in motion. That is going to make them memorable and it’s going to drive the business in the future.”

Leibaschoff’s powerful remarks underscored that for BeautifulBeast, creativity is inextricably linked to measurable business outcomes, driven by a deep understanding of data and a commitment to bold ideas that truly resonate and move the needle for clients in a rapidly evolving market.