Rene Alegría, Chief Innovation Officer at Nueva Network, highlighted the transformative potential of the “Audioverse” for marketers during the second annual Latino US Day at the Cannes Lions International Festival of Creativity. This exclusive event, hosted by Advertising Week LATAM and powered by PRODU, is dedicated to celebrating and amplifying the influence of the U.S. Hispanic advertising community within the global marketing and communications industry.

Alegría, who moderated the Nueva Network Session: “Audioverse Unleashed: Innovating Latino Culture Through Music, Media, and Marketing,” described the core focus of the discussion. “We talked on the panel about how this concept of the audioverse – this space where traditional radio, digital, podcasting, and streaming, even AI, now exist as one – and what audioverse means for marketers, those on the agency side, as well as brands, as well as the media companies that actually need to partake in this new audioverse to connect with younger audiences.”

He expressed immense satisfaction with the overall Latino US Day event. “The event, and being a part of something so important – a full day of talking about what truly matters to our community with regards to marketing, advertising, and media – has been something incredibly special,” Alegría added. He lauded the panel specifically: “Our panel, ‘Audioverse Unleashed,’ was great. It was fun. The folks on the panel were amazing. Everyone really clicked in a way that made it not only interesting but also a genuine discussion. And I can’t thank PRODU enough for facilitating that.”

Alegría’s insights underscored the critical shift in the audio landscape and the imperative for brands and agencies to leverage this unified “audioverse” to engage effectively with younger, culturally dynamic audiences. His presence and the session at Latino US Day reinforced the growing recognition of audio’s strategic role in modern multicultural marketing.