Gilbert Dávila, AIMM Co-Founder, AIMM Advisory Board Member, and Co-President of DMI, emphasized the huge importance of the U.S. Latino community’s presence and influence at the Cannes Lions International Festival of Creativity. His remarks came during the second annual Latino US Day, an exclusive event hosted by Advertising Week LATAM and powered by PRODU.

“I want to first take this opportunity to thank Advertising Week, in partnership with PRODU for hosting such a monumental event here at Cannes,” Dávila stated. He also extended gratitude for the Belonging Lounge, “a platform where everyone but particularly the Latino community is welcome to find a place where they can congregate, meet, socialize, do business, and feel very much a part of the community.” He specifically thanked P&G for hosting all the Belonging Lounges.

Dávila stressed the critical need for the Latino community to gather in Cannes. “It is critically important that the Latino community convene in Cannes for many different reasons,” he asserted. “First of all, the impact the Latino community has on the U.S. economy is clear, both in terms of size as well as economic value.”

He went on to highlight the far-reaching influence of this demographic. “But quite frankly, the influence of the Latino market extends globally, and it’s very important for that global presence of Latinos to be here at Cannes, where the most important conversations take place,” Dávila explained. “This is a critical time for us to have such conversations, and that’s why the panels that are taking place today with Advertising Week and PRODU are so important.”