Alexis Estiz of Personal Music: Music was one of the agencies most explored themes at Cannes Lions Festival

“We continue to be the most awarded music production house of the Hispanic market and this make us proud, but this compel us to be better, to keep on growing” said Alexis Estiz, partner, musical director and composer at Personal Music, after winning four Lions together with We Believers for the Edible six pack rings campaign for Saltwater Brewery. Talking to PRODU, he assured that the creative process continues. “There are many ideas and projects in the horizon.” He added that it has been a great year for Personal Music in Cannes Lions Festival. “We continue the winning streak of the last 5 years, coming back home with Lions. And this 2016 is very special, we feel very proud of working in this project and with such spectacular team.” For Estiz was very inspiring to appreciate the winner pieces regarding the music world, “I believe it was one of the agencies most explored theme worldwide.” Regarding the elements that made the campaign worthy of several Lions, Estiz said that additional to the music, another key element was the idea. “Is super contemporary, it touched us all, solve a lot in the ambience and at the same time, it achieved taking a brand like Saltwater Brewery to another level. Was the combination of a magnificent idea worked by a great team.”