Comcast presents The Multicultural Moment of the first time at INTX

Comcast presented for the first time The Multicultural Moment, showing all the advances of the multicultural sector in the X1 platform, during the INTX 2016.“We’re showing, within the intelligent house environment, how different multicultural aspects unfold. We’re showing advances in voice remote control and how we’re adapting it to the Hispanic market, advances in the football platform in the X1” explained Javier García, senior VP senior and general manager of Multicultural Services at Comcast. García referred to other multicultural initiatives such as launching content for Afro American in the X1, kids content and a solid football platform. “We have loads of relevant content for Hispanic through Secondary Audio Programming (SAP) and in Spanish” he said.Regarding OTT, he said that they are constantly finding ways to deliver content to users. “In the meantime we released the Stream package that doesn’t require top box and has some open TV channels -among them Univision and Telemundo-, also premium content. We still on a test stage” he highlighted. He announced that the Xfinity Latino Entertainment Channel can now be accessed both via lineal and VOD. Also they included mini programs, franchises to talk about passion points about Hispanics, making the channel more conversational. “We’re testing all this in order to disclose the changes in the second half of the year.”