NBCUniversal’s Peter Blacker: Increase of about eight hours a week in the use of streaming services when the pandemic began

Peter Blacker, EVP, Chief Commercial Officer, Head of DTC Licensing at NBCUniversal Telemundo Enterprises, said in PRODU’s OTT & VOD 2021 Guide that the pandemic has been a challenge for everyone over the past year, both personally and commercially.

“However, these difficulties have been positive in some aspects: a key learning for us in the media is how streaming has positively impacted and changed our lives.”

Particularly for the Hispanic market, they saw an increase of about eight hours a week in the use of streaming services when the pandemic began. “70% of Hispanics increased their video consumption and non-Hispanics reached 55%.”

He mentioned three main trends that have positively impacted the ability to monetize content: nostalgic programming, language mixing, and new models of content monetization or marketing.

“In terms of profitability, clearly, we are in the business of monetizing and marketing our content. We have had to create new forms of business that are much more complex than previous models. Before, monetization was based on linear ratings. Although it is more complicated, it is also very exciting because it gives us the opportunity to find new business models.”

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