Lorraine Twohill of Google received the award
Google named Cannes Lions Creative Marketer of the Year
01 de julio de 2018
The Cannes Lions International Festival of Creativity named Google as Creative Marketer of the Year 2018. The award honors marketers that consistently distinguish themselves with outstanding creative storytelling. This year, Google was honored for embracing creativity across its brand marketing by applying new technology and inclusive storytelling to create effective campaigns.
To celebrate the award and make sure the future of the marketing industry is driven by professionals with a wide variety of backgrounds, perspectives and experiences, the company decided to launch the Google Creative Campus at the 2018 Cannes Lions.
“At Google we work for everyone, and our marketing campaigns must speak to people around the world with different backgrounds, languages, and points of view. We want to help talented newcomers who bring different perspectives into the industry. This isn’t aboutmulticultural marketing, it’s marketing in a multicultural world. Without this diversity, there is no creativity,” said Google’s Chief Marketing Officer Lorraine Twohill.