MERCADEO
8 Lions & 20 Shortlists for the Multicultural Market
Manuela Walfenzao| 29 de junio de 2018
AwardsCannesCasanovaBN
Casanova // McCann, ALMA and We Believers were the agencies that took home prizes from the 2018 Cannes Lions Festival. The ranking was led by Casanova // McCann, which debuted with 6 Lions – three silvers and three bronzes – followed by We Believers with a silver and ALMA with a bronze.
Share a Coke 1,000 Name Celebration for Coca-Cola won Casanova // McCann two silvers in Radio & Audio, one silver and one bronze in Brand Experience & Activation, a bronze in Direct and another in Media. The piece was developed together with Fitzco // McCann Atlanta and produced by Score a Score Los Angeles.
We Believers was honored with a silver in the Creative Effectiveness category for Saltwater Brewery’s Edible Six Pack Rings. The entries in this category should have received a Lion in previous years. This work won four Lions in 2016 – two in PR, one in Promo & Activation and another in Innovation.
ALMA scored a bronze in Film with Geremy for Tobacco Free Florida, a spot that tells the story of smokers who struggle to overcome their addiction.
The multicultural market returns home having made 20 shortlists. Casanova // McCann is again top of the lot with nine classifications, ALMA with six, Dieste with two, We Believers with two and one for Republic.
Casanova // McCann was shortlisted nine times: three in Radio & Audio in the subcategories Use of Music, Use of Radio or Audio as a Medium and Branded Content / Programming; two in Direct for Use of Broadcast and Real-Time Response, one in Media / Use of Brand Content Created for Digital or Social, and one in Social & Influencer for Food & Drinks; two in the Brand Experience & Activation Lions subcategories of Food & Drink and Social Engagement & Integration for Live Experience.
ALMA was shortlisted six times: in Print & Publishing for the Teen, Kid and Widow ads for Miami Dade Animal Shelter; in Radio & Audio with Water Love for Water Filters and Trump’s Resignation for Histeria Music (audio production house); and in Film for Tobacco Free Florida’s Geremy.
We Believers made two shortlists for the Edible Six Pack piece for Saltwater Brewery in Creative Effectiveness.
Dieste was shortlisted twice, first in Print & Publishing / Commercial Publications and second for Brand Experience & Activation / Media Entertainment with the Shequel campaign for The Wild Detectives restaurant and bookstore.
Republica was shortlisted in PR / Use of Events & Stunts with Broken Crayons for Amigos for Kids.
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