REEL DE ORO

Born in Buenos Aires, Argentina, Daniel Rosenfeld wanted to be a pianist, but as time passed, he realized making films was his true calling. Daniel’s first film Saluzzi – Ensayo para Bandoneón y Tres Hermanos, had a world premiere at the Berlin Film Festival, the San Sebastian Film Festival and the opening night at the New York Film Festival.

Rosenfeld embraces a natural storytelling narrative, a style he masterfully blends into his TV ad work as well as his meticulous work with actors. He has worked with some of the top agencies in the world for brands such as Coca-Cola, H2O, Volkswagen, Sancor, Sprite, Walmart, Bagley, and Vodafone, among others.

Q: How did you go from being a pianist to being a director?

DR: I think editing is the thing that most resembles music. I was interested in making music for cinema, and I I started to study with Miguel Perez. That took 4 years. Later, I collaborated with Alejandro Agresti as director’s assistant. I ended up directing. It was something gradual, natural. In any case, as Roberto Bresson says, it isn’t about directing others, but about trying to direct with accuracy one’s own attention during the shooting process.

Q: What has cinema and fiction taught you when it comes to directing advertising?

DR: About working with actors and emotions. Also, that every sign is a story and that dramatic tension and emotion is essential to create empathy, that it is not necessary to work based on references, but using creativity and concentrating on what needs to be told.

Q: What brands have you worked with recently? Is there a brand you dream of collaborating with?

DR: I have collaborated with Volkswagen, Personal, Banco Macro, CaroOne, Bagley, Banco Francés, H20. Brands to collaborate with? Undoubtedly, with NASA shooting at the space station.

Q: How has the experience with BlackVan Films been?

DR: It is an excellent team, dynamic, young, professional, it is a pleasure to be with them.

Q: How do you see the future of advertising?

DR: There is a cannibalistic overpowering in social networks as marketing, and an ambition to look for the latest novelty, such as exotic apps and 4d and 7d projections. But sometimes, singularity and novelty are opposites, it isn´t necessary to draw attention at any cost. To preserve the audiovisual story continues to be essential to create empathy. In this sense, I think it is a time when companies should risk taking innovative ideas from agencies regarding stories.

Q: Where is Daniel Rosenfeld towards in the future?

DR: Last year and this one was a period of launches. I was associate producer of the film Gilda, I had the debut of my feature film Al Centro de la Tierra and now, I am finishing a documentary film on Astor Piazzolla, in co-production with France. So the future is full of film projects that are very useful to me when incorporating in advertising all my experience with cinema.

Production Company:
BlackVan Films, USA
Contact: Pavel Cantu
T +1-310-720-1456

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