REEL DE ORO

The Mexican filmmaker, Tino de la Huerta, trained at The New School in New York and gained much of his experience in agencies such as Unique, La Despensa and VICE Media, where he worked as Business Developer Director, leading Vice Magazine, Virtue Worldwide throughout Latin America and the US Hispanic market. Back in Mexico, his eagerness for directing led him to shoot the first Calvin Klein Underwear campaign filmed outside the US.

Since then he became a recognized director at major festivals such as Cannes Lions and in 2016, he founded KIDS, a production company that shortly was working for brands such as Google, Red Bull, GMC, Nike, Cemex, Uber, Jägermeister, GNP, Harley Davidson, NBC Universal, Pepsico, Quant Capital, Red Cross, and for national and international agencies.

Q: How was Kids born?
TDLH: KIDS is born from the urge and desire of having its own platform to create original content and work with young directors and with a team that shares our fresh and unconventional vision.

Q: What defines Mexican production?
TDLG: Mexican production is defined by having excellent quality and achieving great results and offers a wide range of ecosystems and locations to satisfy any type of production. However, the main hallmark of Mexican production I would say is the talent of the people who work in production.

Q: Which have been your most recent projects?
TDLG: The projects have been very diverse, nationally and globally. We have recently worked with Google for Education Latam, GNP, Redbull, GMC, Innova, Stella Atrois Global and JW Marriott Global.

Q: Are you working on independent fiction or documentary projects for brands?
TDLG: Yes, we have just finished filming series and documentaries with GMC, Red Bull and Google for Education. For GMC and Red Bull we filmed a 10 episodes series with 10 different directors and locations. With Google for Education Latam we conducted the research that allowed us to develop the stories of two documentary pieces in Mexico and Chile and we produced them.

On the other hand, we are creating original content, written, directed and produced by KIDS. We have already launched Tráfico de ideas (Traffic of ideas), a real content program addressing issues related to politics, human rights and events in Mexico and the world, and we are currently producing Ground and Pound, a documentary series of street fighters in Mexico.

Q: How has the process of expansion to Europe been?
TDLG: From its beginning, KIDS was thought to expand internationally. Following the natural course through the professional experience of Doyla Morales, my partner and Global Production Manager, and me, we started in Mexico and as an international first step, we opened office in Madrid since both of us already have work experience and contacts in this country.

Q: Where is KIDS heading?
TDLG: KIDS will continue to work focusing in two objectives: on the one hand, to continue generating high quality content (for our customers and for KIDS) and on the other hand, to continue expanding to other markets, consolidating in each one of them.

Contact:
Tino de la Huerta
T +52-1-55-5925-7137

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