MERCADEO Versión en español
ALMA gives an overview of the Hispanic market in the United States with Shifting Strategy 2015
Patricia Molina| 13 de octubre de 2014
Isaac Mizrahi, director general de la agencia multicultural ALMA
As CEO of ALMA, multicultural agency that leads the growing field in the USA of research of the Hispanic market, Isaac Mizrahi presents Shifting Strategy 2015: A closer look to the USA and its power in the Hispanic market. The article highlights a growing confidence in the economy and the labor market of Hispanics in America. Evidence that the same demographic plans for buying homes and cars in the next year is greater than all non-Hispanic Americans combined, Mizrahi suggests that Hispanics in the United States could be the perfect market for growth in 2015 goal, because they are more willing to spend. Data collected included results on the behavior of the Hispanic audience, as their revenue enhancements, the search for economic and professional development and their interests in the acquisition of products and services.”In an economy that is just beginning to turn around, marketers are looking for ways to maximize efficiency and make every dollar count,” Mizrahi says. “We also have to look at the current allocation models to understand that the true public ready to buy, such as Hispanics, are hiding in plain sight.” For more information visit data page {Experian Simmons;http://www.experian.com/marketing-services/hispanic-consumer-study.html}.
Contactos
Diario de Hoy
Noticias relacionadas (2)
24 de septiembre de 2014
ALMA integra creatividad y tecnología en sus nuevas tarjetas digitales de presentación
26 de agosto de 2014
ALMA y Grupo Gallegos figuran en el shortlist de los CLIO Awards