MERCADEO Versión en español
JCPenney invites their followers to share this Christmas through the digital campaign #MeNavidearon
17 de noviembre de 2014
Debra Berman, directora general de Mercadeo de JCPenney
Through promotional sales events and an inspiring Christmas campaign launched already, JCPenney invites customers to have more Christmas to share.As part of an original social activation, the brand invites its customers to share the moments that can offer Christmas gestures during this holiday season. Whether sweeping the driveway of an elderly neighbor, paying coffee to an unknown or helping find the perfect gift for that so hard to please uncle, JCPenney is encouraging its followers to share those moments of happiness in the social networks through #MeNavidearon.This hashtag aims to create a movement that inspires people to share with others by simply spreading the Christmas spirit, capturing the moment on video or photography and publishing it on the social network of their choice. The campaign will also feature {JustGotJingled;JustGotJingled.com} microsite where consumers find inspiration, weekly challenges and more.”Through a strong marketing campaign that includes customer events and philanthropic conversation on social networks and a number of commercials, we are inviting to share the holiday spirit this season while reinforcing the fact that JCPenney is the place where you can trust your Christmas wishes come true,” Debra Berman, General Director of Marketing for JCPenney, said.
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