U.S. HISPANIC
El Chavo toy line inspired by the popular Televisa comedy series hits store shelves in August
Maribel Ramos-Weiner| 9 de julio de 2013
El Chavo
Leading U.S. toymaker JAKKS Pacific, Inc. announced that the new El Chavo toy line, inspired by the highly popular Televisa comedy series, is set to hit store shelves in August. JAKKS is currently the North American Master Toy Licensee for El Chavo, a partnership entered with Televisa and exclusive licensing agent Univision. Being on the air continuously for over 40 years, El Chavo is one of the most enduring and beloved properties to Latino families today. It is clear to us that El Chavo resonates with Latinos as a reminder of their roots and has transcended generations as a reflection of their cultural heritage. We look forward to bringing El Chavo toys to millions of kids across the U.S, said Stephen Berman, president and CEO, JAKKS Pacific, Inc.The new line of toys, recommended for all fans three years of age and older, will be available at retailers Target, Walmart, Kmart, Toys R Us, Amazon, and Walgreens, and supermarkets H-E-B, Curacao, Cardenas, and Vallarta.The most-watched television sitcom in Mexican history, El Chavo was made famous by comic Roberto Gómez Bolaños over four decades ago. In the U.S., El Chavo airs Monday through Friday at 5pm on UniMás and Monday through Saturday at 9pm on Galavisión. The animated series of this character, El Chavo Animado, airs on Univision at 4pm, bringing the nostalgia and popularity of the original series to a new generation of viewers. Averaging more than 100 million viewers around the world every day, and loved by generations of Latinos, El Chavo is the perfect property to develop toys and other products around, added Berman.
