U.S. HISPANIC
LATV: Our goal is to continue to grow our programming and distribution
Maribel Ramos-Weiner| 11 de julio de 2014
Francis Wilkinson, EVP & general manager of KJLA TV and EVP of Distribution of LATV
Our goal is to continue to grow. Were pleased with the evolution of our programming through the years. We currently have a reach of 80% of U.S. Hispanic households and of 50% in general market through our 50 affiliates in the main markets, told PRODU from his Los Angeles office Francis Wilkinson, EVP & general manager of station KJLA TV and EVP of Distribution of LATV.Wilkinson, who has managed the station for 18 years long before it became the LATV Network flagship station-, says the launch of the network was and entrepreneurial venture that started out as LATV Live in 2001, and with the digital jump in 2007, the project was elevated to the national stage as LATV.He also spoke about the two syndicated shows that cater to second- and third-generation Latinos: American Latino and LatiNation. These shows, produced from the LATV studios in Los Angeles, are already in their 13th season (American Latino) and 11th season (LatiNation). They air in around 80 markets representing about 80% of U.S. Hispanic households, on all of the main Anglo networks such as FOX in New York and CBS in Los Angeles, among others, added Wilkinson.
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