Televisa: The second screen is forcing us to sell and produce TV in a different way

Gaby González, VP of Marketing and Commercial Services of Televisa, told PRODU about the intense activity the company has undergone this year in regards to second screen, multi-platform and transmedia, attracting attention among advertisers.“This has been a busy year for Televisa in regards to the second screen. It’s been a fascinating process of exploration: the World Cup and the sports app with its second screen that was hugely successful. Fans used the app quite a bit, and advertisers were on board with us. Now also with La Voz…México we’re having a very successful second screen with an advertiser that is capitalizing on it, and some novelas like Lo Que La Vida Me Robó had alternate endings and user interaction,” said González.According to her, this is a fascinating moment because the Televisa landscape brings many challenges and development of new skills, both to sell TV and to produce it. “This trend of new platforms and mobile devices is forcing us to sell and produce television in a different way. We’re all learning and facing new challenges in each of our areas,” she added.González said Pepe Bastón, president of Television and Content of Televisa, attended the recent Marketing Seminar, where he introduced for the first time a Telehit series scheduled for 2015 entitled Log Out, which has been especially written so that viewers have additional content not available on TV; a project truly created for the second screen.