U.S. HISPANIC
Atresmedia International wrapping up a year of successes
Maribel Ramos-Weiner| 7 de enero de 2016
The international department of Atresmedia consisting of the channels Antena 3 Internacional, Atreseries and ¡HOLA! TV is ending a year of major achievements, both from the point of view of distribution as well as content provision.With a presence in all Spanish-speaking countries, as well as the United States and Europe, its three international signals reach 31 million affluent households all over the world. Also, aiming to increase their visibility in the US, Atresmedia’s international networks have been granted space on Times Square’s screens. The group has become the first Spanish media group to advertise on one of the most sought after publicity spaces, seen by nearly 450 million visitors every year.In 2015, the spearhead of the group’s portfolio has been Atres Series which, after its premiere on DIRECTV Panamericana, has managed to increase its presence in Latin America through Movistar (Peru, Chile and Colombia), Liberty (Puerto Rico), and Cable Onda (Panama), among other operators. In addition, Atres Series has finished its program lineup for this year with a number of exclusive premieres in the region of some of the Atresmedia group’s most successful series, such as Vis-à-Vis, Allí Abajo, Bajo sospecha and Sin Identidad.Antena 3 internacional, for its part, which already strengthened its position the year before in the U.S. Hispanic market, in 2015 has done an outstanding job as a source of information, both from its three News shows, which are broadcast live, and in current affairs, with programs such as Espejo Público, Salvados and Equipo de Investigación. Finally, ¡HOLA! TV, which since 2013 has brought the philosophy of the emblematic magazine to the small screen, has been consolidating its presence in the region with an audience approaching 11 million households, after bringing off one of the most successful startups in recent years. As for its content offering, this Miami-based channel has logged more than 550 hours of in-house production, blending it with high-quality production by others.
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