U.S. HISPANIC
NBC and Telemundo station digital products revamped
Maribel Ramos-Weiner| 19 de diciembre de 2019
Lora Dennis, SVP, Digital Media, NBCUniversal Owned Television Stations
NBCUniversal Owned Television Stations launched a massive back and front-end reconstruction of its NBC and Telemundo station digital products. The new content management system (CMS) was architected and built in less than 12 months and done in collaboration with a redesign of the desktop and mobile web experiences that serve English and Spanish-speaking audiences across 30 markets in the U.S. and Puerto Rico.
The new CMS makes it easier for local newsrooms to create content for digital platforms while the redesign provides a sleek, modern magazine-style look with improved features for breaking news, weather, investigative reporting, live streaming, and digital video.
This is the stations’ first major digital overhaul since the sites were first introduced in 2008. The new look and CMS were designed and built from the ground up by the group’s internal design, product and development teams in conjunction with partner agencies and station digital news.
“A year ago, we set out to create a new digital experience for our stations and audiences that is flexible, intuitive and fast. Our new CMS workflow is a one-of-a-kind ecosystem that will help more than 1,000 local journalists navigate this digital space with ease. Our new websites are beautiful and set a high bar for the way that local news is presented to both English and Spanish-language users,” said Lora Dennis, SVP of Digital, NBCUniversal Owned Television Stations.
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