MERCADEO Versión en español
Claudia Camargo from Latinworks: Taking risks is not bad if you know how to do it
Patricia Molina| 30 de enero de 2015
Claudia Carmargo: El mercado hispano tiene que aprender a romper las barreras que nos hemos puesto
Latin American talent continues arousing a lot of talk. PRODU spoke with Claudia Camargo, Art Director in Latinworks, who is shooting in Los Angeles a campaign that will give much to talk about in the Hispanic market. The production, which will also be broadcast to the general market, is being completed between Camargo and the production company Partizan. They would not reveal details, but promised it would be a great production.Camargo was born in Colombia and arrived at the USA at the age of 13, becoming a hybrid of Latin and American cultures. As she describes it herself, her first language is Spanglish, a skill that has been a crucial contribution to her career.Currently, she works in Latinworks and is mainly devoted to Target, although she has handled other accounts such as Jamba Juice, Kimberly Clark, PepsiCo, Domino’s, Texas Lottery, and Jack Daniel’s. “LatinWorks has been one of the best experiences I have had and I feel privileged to be appreciated in the agency,” said Camargo.She has developed professionally in agencies such as Alma DDB, TBWA Worldwide, among others. However, Camargo claims that she met her main mentors in Alma DDB.In TBWA she had the opportunity to work for the Hispanic market. “The Hispanic market has to learn to break the barriers we have imposed on ourselves. Sometimes, for fear of losing clients, we forget what brought us to this field: Creativity. Risking is not bad, if you know how to do it,” she concluded.
