Coca-Cola launches Tweet-a-Coke, a digital extension of the Comparte una Coca-Cola campaign

Coca-Cola launched its new social initiative Tweet a Coke, which aims to spread more happiness to moviegoers that allows them to send a link via Twitter by an eGift worth $ 5 redeemable for a Coca-Cola in Cines Regal, the largest cinema chain in the USA.To have this Coca-Cola, users must register in the web {TweetACoke; https://www.tweetacoke.com/connect}, where they connect their Twitter account with information from their credit card and a valid email. This campaign is only available for USAThe effort is a digital component of the current campaign Comparte una Coca-Cola (Share a Coke), which invites people to share a Coke with 250 popular American names printed in 20-ounce bottles. The campaign also includes a Coca-Cola Tour around the country where fans can customize the mini cans of Coca-Cola with their names.