MERCADEO Versión en español
64% of marketers increase investments in social networking ads
1 de febrero de 2013
La mayoría de encuestados respondiendo que solamente han usado el recurso en los últimos tres años
U.S. consumers spend 20 percent of their time online and 30 percent using smartphones, for a total of 121 billion minutes every month. Marketers are beginning to adjust their campaigns to take advantage of these numbers, according to a study taken by Vizu, a Nielsen company.While 89 percent of advertisers say they use free tools like social networking pages and content, 75 percent say they pay for advertising on social media, which includes such strategies as sponsored content, brand graphics and likes. Some 64 percent intend to invest more in social advertising.Though investment hikes will probably be modest, between 1 and 10 percent according to Nielsen, growth of the new platform is positive.Ads on social media are relatively new, with most interviewees saying they have only used this resource over the past three years, while 20 percent say they started using it just last year.
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