MERCADEO Versión en español
Stuart Kronauge of Coca-Cola: We are committed to bring people together to help fight obesity
28 de febrero de 2013
La campaña brinda un mensaje de aliento a las personas para el control de peso
The Coca-Cola Company announced that it is stepping up its work in collaboration with communities, companies and government leaders to find practical solutions to the challenge of obesity, and has launched a worldwide ad campaign as part of that project.The campaign includes a two-minute spot entitled {Coming together;https://www.youtube.com/watch?v=ez3MYAd6ZQc}. The English language version debuted in January on nationwide cable news channels, while the Spanish version will soon be broadcast by Univision.The commercials message encourages viewers to control their weight by watching the calories they consume, including those in Coca-Cola products.We are committed to bring people together to help fight obesity. This is about the health and happiness of everyone who buys our products and wants great-tasting beverages, choice and information. The Coca-Cola Company has an important role in this fight. Together, with willing partners, we will succeed said Stuart Kronauge, general manager of sparkling beverages for Coca-Cola North America.Be OK will be the second commercial in the campaign and the Spanish-language version will go on the air in April. This spot makes it clear that a can of Coca-Cola contains only 140 calories.
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