U.S. HISPANIC
First production of the Univision-Televisa management that is successful in different markets
Maribel Ramos-Weiner| 12 de mayo de 2017
La Doble Vida de Estela Carrillo from acclaimed producer Rosy Ocampo averaged 3.0 million Total Viewers 2+ during its simulcast debut
La Doble Vida de Estela Carrillo, first production between Univision and Televisa, has resulted a hit in the Mexican and US markets.
In the US, the launch reached 1.5 million Adults 18-49 and had a scope of 5 million Total TV Viewers on Univision on Monday, May 8, winning in Hispanic primetime.
It was the most watched debut since Pasión y Poder in November 2015 and reached 30% more audience than the first episode of Vino el Amor, the production before it.
Likewise, it tripled El Capo on Telemundo (8pm) and won the anglo networks CBS, FOX and CW in Adults 18-49.
In Mexico, on Las Estrellas, it has also been the telenovela with more audience since Pasión y Poder (October 2015) and was 73% above the total average of the production that came before it in that schedule, La Candidata. It also exceeded four times La Fiscal de Hierro, aired on the same schedule on Azteca Trece.
This is the first product made between the two companies, with research on both markets and thought for both channels. Additionally, in terms of product integration, it stands out because it was sold to two clients: one in Mexico and the other in the US.
