U.S. HISPANIC
Time Warner and Snap announced a global partnership to develop Snap shows
Maribel Ramos-Weiner| 20 de junio de 2017
Nick Bell, VP of Content for Snap Inc
Time Warner Inc. and Snap Inc. announced a global partnership spanning media spending and the development of made-for-Snap shows over the next two years.
Under this new agreement, Time Warner will make a significant commitment to develop and produce shows for Snapchat from across its networks and entertainment companies. These new shows will encompass a range of genres, including scripted drama and comedy.
In addition to programming, Time Warner will commit to investing in advertising from HBO, Turner and Warner Bros. on Snapchat over the next two years.
Gary Ginsberg, Time Warner Inc. executive VP of Corporate Marketing and Communications said that as a company that has driven the evolution of media, this is an exciting and natural move as they bring together some of their leading video properties and brands with Snapchat’s dynamic platform.
“We’re confident this partnership will help drive larger audiences to our shows and to the new direct to consumer platforms we continue to rollout.”
“Time Warner and their brands have long been pioneers of what incredible, premium content looks like, and we’re thrilled that innovators across their expansive network will begin producing shows for Snapchat,” commented Nick Bell, VP of Content for Snap Inc. “This partnership is another exciting step as we continue to branch out into new genres, including scripted dramas, comedies, daily news Shows, documentaries, and beyond.”
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