U.S. HISPANIC
Univision Deportes to provide special weeklong coverage of Super Bowl LII across digital and social platforms
Maribel Ramos-Weiner| 30 de enero de 2018
Hernando Paniagua
Univision Deportes announced special weeklong digital coverage of Super Bowl LII beginning on Monday, January 29th through Monday, February 5, 2018. The digital sports team will be on site in Minneapolis covering all angles of the event from fan action at US Bank Stadium and player profiles of the Philadelphia Eagles and New England Patriots, to pre-game analysis and commentary.
“We are excited to deliver comprehensive coverage of the Super Bowl LII across Univision’s digital and social platforms. Our content is not only geared towards hardcore football fans but also for casual fans and their friends and family who gather for one of the most important sports events of the year,” said Hernando Paniagua, managing director of Sports Digital for Univision Communications Inc. “
Following is Super Bowl LII digital programming:
NFL Experience – Video special featuring interviews with former players, fans, personalities and a look at all the activities the NFL has planned for the Super Bowl.
Infographics – Interactive graphics and explainers on US Bank Stadium, Tom Brady’s career and a closer look at the two quarterbacks from the Patriots and Eagles.
Video – Compelling daily video clips, native content uploaded daily from the center of the action. The day of Super Bowl, viewers will be able to watch the best plays and moments in a unique way with the 360 Video Highlights.
Podcasts – Univision experts will discuss and provide commentary on both teams with anecdotes, predictions and key statistics.
Facebook Live – Daily Facebook Live featuring Univision personalities and special guests. On game day, coverage includes pre- and post-live streams from the stadium.
YouTube Exclusive Content: Development of original content for YouTube that will provide opinion and commentary on the biggest game of the year such as 12 reasons to watch the Super Bowl and Why is Tom Brady the best player in history?.
Instagram – Fans can follow the action through Instagram Stories and enjoy exclusive access and the latest directly from the stadium.
Game Day – On game day, there live blog on Univision.com, with highlights and analysis of the game, as well as the most relevant commentary and reactions on social media.
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