U.S. HISPANIC
Francisco Cárdenas de LERMA/: Consumers now have more ways to connect with the content they like
Liz Unamo| 1 de julio de 2024
Francisco Cardenas, Principal of Digital Strategy & Integration at LERMA
For Francisco Cardenas, Principal of Digital Strategy & Integration at LERMA/, the Cannes Lions Festival was a great success, with a wide variety of activities that made it difficult to take it all in. “You feel like you’re missing out on something, which is a sign of how much there was to see and do.”
One of the key trends he observed was fear of technology. Some people are afraid of technology in some ways, while embracing it in others. “However, I think it is important to embrace technology, as it has never detracted from the value of marketing. In fact, technology can enhance marketing by providing more assets and media spaces. This makes marketing more affordable and changes the way content is created and produced.”
Consumers now have more ways to connect with content they like. “This is something brands need to adapt to. One example of how technology has changed the way people interact with content is the rise of social media. At first, it wasn’t clear how social networks would be used for advertising, but now it’s an important part of many brands’ marketing strategy.”
Brands will play an important role in the future of technology and marketing. They need to adapt to the way consumers interact with content and use technology to create engaging experiences.
“Overall, the festival was a valuable experience that provided insight into the latest trends in technology and marketing. It is important for brands to stay current on these trends in order to remain competitive.”
