Chesley Maddox-Dorsey, CEO of AURN (American Urban Radio Networks), stressed the vital importance of visibility and active participation for multicultural marketing leaders during the second annual Latino US Day at the Cannes Lions International Festival of Creativity. This exclusive event, hosted by Advertising Week LATAM and powered by PRODU, is dedicated to celebrating and amplifying the significant influence of the U.S. Hispanic advertising community within the global marketing and communications industry.

“It’s very important for us to be seen and participate in the process. This is the world’s largest advertising stage,” Maddox-Dorsey stated. “When it comes to multicultural marketing, if you’re not doing multicultural marketing, you’re not really doing marketing. But you do need to see and feel the players involved. That’s why it’s critical for us to be here.”

The executive was a key panelist in the Nueva Network Session: “Audioverse Unleashed: Innovating Latino Culture Through Music, Media, and Marketing.” Reflecting on the panel, she noted: “So it was a really interesting panel, with people I know and work with regularly. And the panelists all know the importance of multicultural marketing.”

She reiterated her central point: “For the record, we need to continue to assert that brand growth lies in multicultural marketing. If you want to do business in the growth space, in a growth business, you have to reach out for multicultural marketing. And I think the panelists all stated how we’re making that easy. It’s an easy bridge to get where brands need to go.”

Maddox-Dorsey’s strong remarks made one thing clear, that multicultural marketing is no longer a niche, but a non-negotiable driver of growth for brands aiming for broad market success. Her participation at Latino US Day highlighted the critical need for industry leaders to actively champion and facilitate genuine engagement with diverse audiences.