The second annual Latino US Day — an exclusive event presented by Advertising Week LATAM and powered by PRODU — concluded in Cannes, France. Hosted at Le Rooftop, The Penthouse (9th floor) at 67 Boulevard de la Croisette, the gathering welcomed more than 700 registered attendees, including established leaders and emerging talent from the Hispanic advertising community. The day featured insightful discussions, high-value networking, and a vibrant celebration of the community’s growing influence across the marketing and communications industry.

From 2:00 p.m. to 9:00 p.m., participants immersed themselves in a dynamic series of activities. These included lively networking sessions, in-depth roundtable discussions on critical industry topics, and dedicated editorial coverage highlighting influential voices. The event provided a unique platform for attendees to connect with thought leaders and gain a deeper understanding of the latest trends and developments shaping the marketing and advertising landscape. Each panel throughout the day was at full capacity, a testament to the high interest and engagement of the audience.

Latino US Day was made possible by the support of Adsmovil as the main sponsor, followed by Procter & Gamble (P&G), Heineken, HPRA, and Nueva Network. Strategic partners included the Alliance for Inclusive and Multicultural Marketing (AIMM), a division of the ANA, the Hispanic Marketing Council (HMC), Círculo Creativo USA, and Talkability.

The day featured six engaging panel discussions that explored various facets of the Hispanic market and its impact:

Adsmovil session: Understanding and Engaging the U.S. Latin Audience

P&G and HMC session: The Only Purpose is Growth

Círculo Creativo USA session: The Relevance of Creativity for Growth

Nueva Network session: Audioverse Unleashed: Innovating Latino Culture Through Music, Media, and Marketing

HPRA session: Latino AF – The Culture Shift You Can’t Ignore

AIMM session: Consumer Expectations: Why Culture and Authenticity Can’t be an Afterthought

Additionally, P&G presented the AIMM Belonging Lounge, which provided a dedicated space for connection and community.

Latino US Day continues to solidify its position as a crucial event during the Cannes Lions International Festival of Creativity, underscoring the vital contributions and expanding influence of the Hispanic advertising community.