U.S. HISPANIC
Levi’s trusts Dev Hynes to reinterpret contemporary grunge
23 de enero de 2026
Hynes styled and creatively directed the campaign in Los Angeles
To explore the tension between the polished and the raw, Levi’s turns to someone who instinctively lives in that space. For a new campaign centered on the brand’s latest grunge and preppy pieces—designed to contrast with one another—Levi’s handed over the creative reins to a true style innovator: musician, producer, composer, and songwriter Dev Hynes. As the creative force behind Blood Orange, Hynes has built a career around embracing contradiction. His approach to music mirrors his approach to style: raw, honest, unapologetic, and entirely his own.
For the campaign, Levi’s sent Hynes a curated selection of pieces from the Spring/Summer 2026 collection and invited him to interpret them in his own way. Working with close collaborator and photographer Katharina Korbjuhn, Hynes styled and creatively directed the campaign in Los Angeles, capturing a series of honest, intentional visual moments inspired by his song “Somewhere in Between” from his latest critically acclaimed album, Essex Honey.
The resulting campaign features Hynes wearing pieces like the Authentic Button Down in unconventional ways, layering the Clayton Leather Aviator over the Hayes Boxy Full-Zip Hoodie, and pairing the 578® Baggy with preppy textures. Shot between carefully designed studio sets and raw, unplugged rehearsal moments—including a cello performance on a street corner—the vision reflects the deliberate tension between the raw and the refined that defines both the collection and Hynes’ personal style.
The campaign includes editorial-style photography, spontaneous video, and conversational content built from Hynes’ styling notes and personal approach to dressing. Through a casual phone call that became the foundation of the campaign’s language, he shared unscripted reflections on styling through tension and contradiction, always returning to the central idea of making style more compelling through unexpected combinations.
The collection features versatile pieces including the 578® Baggy, XX Chino Authentic Relax, Authentic Button Down, Clayton Leather Aviator, Hayes Boxy Full-Zip Hoodie, Catalina Cardigan, Hudson Boxy Rugby, Carmel Cable Crew, Baggy Field Cargo, Boxy Short Sleeve Tee, and Red Tab Vintage Tee, among others.
This campaign is part of the broader Spring/Summer 2026 collection, which captures the spirit of mature grunge through pieces that blend washed, relaxed silhouettes with crisp, polished details. All items will be available for purchase globally starting in January at Levi.com, the Levi’s app, and select Levi’s stores.
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