U.S. HISPANIC
AMCNI-LA: In 2022 we will launch two OTTs: AMC+ and Shudder with horror content
Maribel Ramos-Weiner| 26 de enero de 2022
Ricardo Debén de AMC
Ricardo Debén, EVP and general director of AMCNI-LA, announced that by the end of 2022 they will be launching their OTTs: AMC+ and Shudder, with horror content. AMC+, will go through pay-TV operators and not D2C, as other programmers.
“We are currently evaluating internally how to implement it. It will be a platform with a life of its own, not an extension of those that already exist in the US, but rather it will have local content in addition to original AMC programming,” he explained.
AMC+ would be accessible through the operators. “We are one of the groups that have bet the most on the operator and on linear TV.”
Shudder will be a more niche platform and they are still analyzing what their business model will look like.
Debén also highlighted the launch, at the end of 2021, of AMC Select 4K, a 4K channel with the best of all the company’s programming in that format, available on Total Play in Mexico. He said that this year they will seek to expand it with other operators.
He said that 2021 has been a good year for AMC and that the idea is to continue on that path in 2022 both at the activation and distribution levels since they are about to close many of the contracts that were about to expire in the main markets of the region.
“We have a presence not only in the operators’ linear offer but also in their on-demand. Many of our contents are the most viewed on VOD. We have reached more than 12 million views,” he highlighted.
2021 has also been a good year in terms of advertising sales compared to 2019. They were the first channel to develop branded content with a platform, Flow from Argentina with Fellini forward, for Campari Red Diaries, a short film made in Italy that used artificial intelligence to recreate Federico Fellini’s directing style.
They also are very satisfied with the original content they have made for social and digital networks and adding more than 21 million followers. In 2022 they will continue with that strategy and with the esports brand Strib, which has 50 thousand followers.
“In 2022 we want to continue on this path and broaden our digital commitment in order to reach those who consume multi-platform content or on platforms that are not linear. That’s why we will also continue with the podcasts that have worked so well with more than 180 episodes.”
