U.S. HISPANIC
Azteca: MasterChef México will be a weekly two-hour program
Maribel Ramos-Weiner| 30 de junio de 2015
MasterChef México will not follow the one hour per day format, the broadcast will be on Sundays in 17 programs lasting two hours each (17×120′). Besides this, a week after its launching, Discovery Networks will air it throughout Latin America and an agreement was signed with Twitter and YouTube to generate quality interaction, told PRODU Ricardo Coeto, director of Production and Formats at Azteca and producer of the program.”The bet to condense everything in 17 episodes forced us to have something very special. Cooking in Mexico is invaluable and touching that topic in an irresponsible manner would have been a catastrophe. We managed to convince the jurors and advisors to participate in the program with the commitment to respect Mexican culinary values, hence all the products that are used are natural and local, he said.Coeto highlighted that the production took 28 months and that, thanks to the agreement they signed with the social platforms Twitter and YouTube, it will be a truly interactive program: We will broadcast at the same time on the platforms, with very robust interactivity. There will be a specific channel for the program, with exclusive content and even the recipes that are prepared.Coeto pointed out that with MasterChef it is the first time he has worked on a program with total advertising agreements before shooting.”I am a sure it will be a hit. We had 11 locations, both in Mexico as well as abroad. More than 10 thousand people attended the casting, and from all this titanic work a quality product was achieved, he said.
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