U.S. HISPANIC
Banijay Americas launches production studio Banijay Mexico and U.S. Hispanic
Maribel Ramos-Weiner| 29 de septiembre de 2021
Marie Leguizamo Banijay Américas
Banijay Americas is launching a new production studio Banijay Mexico and U.S. Hispanic, which will be led by producer Marie Leguizamo, it was announced by Cris Abrego, Chairman of the Americas, Banijay, and president and CEO, Endemol Shine Holdings.
The studio will be based in both Mexico City and at Banijay America’s Los Angeles offices and focus on original content in both English and Spanish for broadcast, cable, and streamers in the Mexican and U.S. Hispanic markets. Leguizamo, who has served as an executive producer for the top unscripted series for the company over the last decade, will serve as the studio’s managing director.
Leguizamo has produced unscripted television for nearly two decades, and her vision and concepts have led to record-breaking ratings and successes. In 2019, Leguizamo signed an overall development and executive producer deal with the company’s sister Mexico City-based studio Endemol Shine Boomdog.
Leguizamo just wrapped executive producing the third and fourth seasons of Boomdog and Amazon Prime’s Last One Laughing (LOL) with Eugenio Derbez and has served as the showrunner/EP on such Spanish-language hit series as La Voz Kids for Telemundo, Pequeños Gigantes USA and Mira Quien Baila.
“We are truly excited to be launching a new studio that’s focused on developing and producing original content for the Mexican and U.S. Hispanic marketplaces and to have someone like Marie at the helm. Marie is perfectly suited for this role—she’s one of the most respected producers in this space, she has deep roots in both nations and is entrepreneurial at heart,” said Abrego.
“It’s an incredibly exciting time in this space right now, with so many networks and emerging platforms looking to acquire premium programming. I thank Cris Abrego and our team for trusting me with this new role and I can’t wait to further establish Banijay as a leader in this territory,” says Leguizamo.
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