U.S. HISPANIC
Caracol: Content music is a new business
Maribel Ramos-Weiner| 19 de diciembre de 2019
Monica Zuluaga Caracol Next
In 2019, Caracol Next started working on the distribution strategy of its content music, both television and web series.
“We find the musical content people like to consume. We have had important success in streaming platforms. It opens a new business opportunity for us, which leads us to restate all our activities for 2020,” commented Mónica Zuluaga, Digital Marketing director at Caracol Next.
They will start in 2020 with the music of the series Amar y Vivir, to be launched on January 7 at 9pm.
“There are countries where our music is consumed and it is excellent that aside from screen content we can have contents on music platforms and people can connect and experience the entirety of our contents,” adds Zuluaga.
As for new productions, they announced new seasons of La Nena, De Levante, and Testosterona Pink.
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