U.S. HISPANIC
Castalia Communications will distribute TV Perú Internacional in the US
Maribel Ramos-Weiner| 16 de enero de 2018
Luis Torres-Bohl, founder and president of Castalia Communications
Castalia Communications will assist in the distribution of TV Perú Internacional, a television channel aimed at the Peruvian, Hispanic and general population in the US.
TV Perú Internacional was launched in August 2016 as part of the media platform from the IRPT, and its goal is to bring news, culture, entertainment and education to the Peruvians living abroad and to showcase the attractions of Peru to general public viewers.
“With the steady growth of the Hispanic audience comes the need and yearning to access high quality content from their countries of origin. TV Peru Internacional offers a unique view into Peru’s current cultural and political landscape relevant to the Hispanic viewers in the US,” commented Luis Torres-Bohl, Castalia’s president and founder. “We are excited by the opportunity to now bring this relevant, high-quality TV option to Hispanics, the largest minority of the US population.”
“Castalia has a proven track record for effectively distributing international TV brands in the US and beyond,” added, Felipe Berninzon, general manager, TV Peru International. “We are excited to be able to work with them to fulfill our mission to connect with Peruvians abroad and reinforce their cultural identity by bringing TV Peru Internacional to the US and other countries in Latin America where our fellow citizens are settled.”
