U.S. HISPANIC
Discovery US Hispanic sees strong growth in May sweeps
Maribel Ramos-Weiner| 19 de junio de 2020
Casos Infames: Aaron Hernandez
Discovery U.S. Hispanic’s strong spring season continues in May 2020, with its networks – Discovery en Español and Discovery Familia – seeing the most growth of all Spanish-language cable and broadcast networks among A18-49. Together, the networks averaged 54K total Prime A18-49 viewers, up +45% year-over-year, and 31K Total Day A18-49 viewers, a +37% gain year-over-year.
Fueled by original production Mexicánicos and true crime titles – including Fríamente Calculado, Revista People Investiga and Casos Infames: Aaron Hernández, Discovery en Español was up +22% in Prime and up +21% in Total Day among A18-49 in May.
Discovery en Español is ranked #2 in Prime and Total Day among A18-49 and A25-54. Discovery en Español GO also saw gains, with minutes watched increasing +4% and a 2% increase in users.
Discovery Familia was the #1 network in Sweeps growth during May 2020, growing +77% year-over-year. Discovery Familia was the #4 Spanish Language Cable Network in Prime among A18-49 and A25-54, led by programs like Christina en la Playa, Rescatando Propiedades, and Rescata mi Restaurante. Among A18-49, Discovery Familia was also up +59% in Prime and up +41% in Total Day. In addition, Discovery Familia GO had a +2% increase in users.
Discovery U.S. Hispanic is building upon its solid start to 2020. In April 2020, Discovery en Español and Discovery Familia saw double-digit rating growth in L+3 viewership among the key A25-54 demo.
