U.S. HISPANIC
Finale of Univision’s La Reina de la Canción averaged 2.0 million Total Viewers 2+, 863,000 A18-49 and 333,000 A18-34
Maribel Ramos-Weiner| 16 de junio de 2017
In its full-run, La Reina De La Cancion averaged 1.6 million Total Viewers 2+, 672,000 A18-49 and 293,000 A18-34
Last Thursday, 4.8 million Total Viewers 2+ tuned in to all or part of Univision’s two-hour broadcast as Sandra Padilla was named La Reina de la Canción.
The emotion-filled finale averaged 2.0 million Total Viewers 2+, 863,000 Adults 18-49 and 333,000 Adults 18-34, positioning Univision as the No. 1 Spanish-language network during the two-hour finale, outperforming its closest competitor by double-digit margins among Total Viewers 2+ (+61%), Adults 18-49 (+70%) and Adults 18-34 (+68%). For the entire night (8pm-11pm), Univision finished as the No. 2 network, out-delivering CBS, NBC, FOX, and CW among Adults 18-34.
Captivating audiences across the country, La Reina de la Canción increased its audience by double-digits in the last hour compared to the first hour during its finale among Total Viewers 2+ (+27%), Adults 18-49 (+29%) and Adults 18-34 (+16%). In its full-run, La Reina De La Cancion averaged 1.6 million Total Viewers 2+, 672,000 Adults 18-49 and 293,000 Adults 18-34. (Source: Nielsen, NPM, Thursday (06/15/2017) 8pm-11pm, reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included) Live+SD.)
La Reina de La Canción led social engagement ranking as the No. 1 socially engaged series program on Thursday, delivering more engagement and activity than reality series such as Growing Up Hip Hop Atlanta at 9pm on the WE Network and Ru Pauls Drag Race at 9pm on LOGO (Source: Nielsen Social.)
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