U.S. HISPANIC
Fusion Media Group expands into Latin America through a new multi-platform agreement with Grupo Televisa
Maribel Ramos-Weiner| 7 de diciembre de 2017
Bernardo Gómez Co-CEO of Grupo Televisa
Fusion Media Group (FMG) announced plans for international expansion into Latin America through a new multi-platform agreement, spanning digital and television, with Grupo Televisa S.A.B.
Televisa has acquired a license to the brands and content from FMG’s collection of digital publications for Mexico and will launch a new Fusion branded 24-hour cable network in Spanish.
Fusion MX will be operated by Televisa and feature locally-produced Spanish-language programming for a young Mexican audience as well as local versions of shows originally developed for Fusion in the U.S.
The agreement will see Fusion MX distributed across several national providers reaching nearly 14 million Mexican households and the potential for additional distribution across Latin America.
In addition, Grupo Televisa will also acquire the rights to launch Mexican editions and publish content from Gizmodo Media’s category-leading sites, which include Deadspin (sports), Gizmodo (technology), Jalopnik (car culture), Jezebel (women’s interest), Kotaku (gaming), Earther and Project Earth (environment), and TrackRecord (music), among others.
“Our production and editorial teams produce content that connects with the young, diverse audiences that are shaping our future. This partnership with Televisa allows us to continue to extend the reach of our brands internationally, across platforms, and in multiple languages,” said Felipe Holguin, Chief Executive Officer of Fusion Media Group.
“From digital content to compelling long-form programming, Fusion Media Group has assembled a powerful collection of brands and a video library that connect with young audiences around the interests and issues they are passionate about. We are excited to bring the DNA of their brands to millions of viewers and readers across Mexico,” said Bernardo Gómez Co-CEO of Grupo Televisa.
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