U.S. HISPANIC
INTI: We will create an OTT with strategic partners
Maribel Ramos-Weiner| 15 de junio de 2018
Guillermo Hidalgo INTI
INTI TV, the channel dedicated to the broadcast of contents related to wellbeing and care for the environment, has a clear strategy to face migration of audiences from TV to digital platforms.
“We are going to continue generating broadcast on social networks together with our talents and screen influencers, as well as increase our brand presence in events; we have also focused on creating an OTT service with our strategic partners. The web and mobile apps offer our programming on devices that are aligned with our audience’s needs,” points out Guillermo Hidalgo, general manager of INTI.
Mexican talent has been part of the channel’s raw material and this country is a frequent destination for its productions. They are currently working with Karina Velasco, Chef Mariano Garcés, Claudia Lizaldi and Eamonn Sean Kneeland.
“Additionally, we are making a documentary focused on veganism, shot in Tulum, where several artists and public figures are giving reasons to lead this lifestyle,” emphasized Hidalgo, after adding that they are about to sign three distribution agreements for Mexico.
In the upcoming months, they will bring INTI Leaders, that will document a day in the life of an activist against global warming. They will also work on INTI Kids, that will recreate a sort of camping where children will learn about ecology through games and dynamics.
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