U.S. HISPANIC
NGL Collective with FOX Deportes strategic partnership
Maribel Ramos-Weiner| 16 de enero de 2020
Angelina Losada Fox Deportes
NGL Collective announced an exclusive strategic partnership with FOX Deportes to offer U.S. Latinx advertisers Digital content and connection built around FOX Deportes signature sports properties and original network program properties.
NGL Collective will leverage its leading Latinx digital video platform to build additional reach around FOX Deportes’ top sports properties including NFL, MLB, Liga MX, Crixus MMA, PBC Boxing, Golf and Nascar. Additionally, NGL Studios will create custom culturally-relevant content building around key sports properties that will support FOX’s leading advertiser initiatives. Custom multi-platform solutions will be further complemented by high-impact placements across hundreds of premium publishers on NGL’s digital platform.
Co-founded by actor, John Leguiamo, NGL Collective is a pioneer of new media and entertainment dedicated to modernizing the way advertisers reach and engage New Generation Latinx (NGLs) across platforms in-language, in-culture and in-context. NGL’s industry-leading 360-degree end-to-end offer spans NGL Media, NGL Studios, NGL Social and NGL Live.
“We are incredibly excited to start 2020 in partnership with a top sports network like FOX Deportes and use our platforms to help build complementary digital content and scale around incredible sports properties like the NFL, MLB, Liga MX and others,” said Joe Bernard, CRO, NGL Collective.
“As the premier Spanish-language sports network, FOX Deportes is thrilled to partner with NGL Collective. We feel that our impressive portfolio of sports properties and programming fit together perfectly with NGL’s ability to reach top brands and advertisers,” said Angelina Losada, VP of Business Development for FOX Deportes.
