U.S. HISPANIC
Telemundos Andrés Cantor, mun2´s Rubén Mendiola and NBC´s Gary Zenkel to keynote at the 12th Hispanic Television Summit
Maribel Ramos-Weiner| 12 de agosto de 2014
La programación deportiva se discutirá en la cumbre
Andrés Cantor, the iconic sports anchor and analyst at Telemundo, Rubén Mendiola, president of mun2, and Gary Zenkel, president of NBC Olympics and president of Operations & Strategy, NBC Sports Group, will take part in a keynote discussion Going for the Next Goal on how future telecasts of the Olympic Games and FIFA World Cup will impact Hispanic viewers at the 12th Annual Hispanic Television Summit on Thursday, October 2, 2014 at the New York Marriott Marquis. This annual event is presented by television business publications Broadcasting & Cable and Multichannel News.The Hispanic Television Summit is the signature annual event for those in the business of video and television intended for Hispanic audiences. It attracts over 500 top executives in television distribution, programming, production, advertising, marketing, research, technology and finance from the U.S., Latin America and Europe.The session will focus on how the Hispanic TV viewing audience has proven its influence with networks and sponsors, especially with regard to the two biggest sports properties: the Olympic Games and the FIFA World Cup. The three guests will discuss network plans for the future designed to increase options for Hispanic viewers that will incorporate sponsors.More info. {jschramm@schrammnyc.com}
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