U.S. HISPANIC
Telemundo and Quibi partnered with two shows
Miryana Márquez| 17 de octubre de 2019
Cesar Conde 2015 NBCU
Telemundo partnered with Quibi to produce daily news programming for the mobile platform when it launches in April 2020.
As a part of the partnership, Telemundo is developing two exclusive shows for Quibi’s curated news and entertainment programming, Daily Essentials for the Hispanic audience.
The two daily news programs include a news show tapping into the audience’s passion for news, along with an entertainment news show. Both shows will be produced in English at the network’s state-of-the-art global headquarters, Telemundo Center, a multiplatform production facility in Miami.
“Telemundo’s partnership with Quibi is a great example of our company’s commitment to continue innovating and providing multi-platform news content to our growing audience at a time when they need it most,” mentioned César Conde, Chairman NBCUniversal Telemundo Enterprises and NBCUniversal International Group. “Our viewers are young, bilingual, and ambicultural – 50,000 Hispanics in the U.S. are turning 18 every month. We’re thrilled to be working with Jeffrey and the entire team at Quibi, an innovative company that understands and recognizes the power of our audience.”
“At Quibi, our goal is to create content that reflects the diverse generation of millennials who are redefining culture and consuming media in entirely new ways,” commented Jeffrey Katzenberg, founder and Chairman of the Board, Quibi. “We are excited about our groundbreaking partnership with Telemundo to create a new format for news to reach a growing bilingual and bicultural audience.”
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