U.S. HISPANIC
Telemundo launches new consumer brand campaign under the theme Together Unstoppable
Maribel Ramos-Weiner| 19 de junio de 2018
Telemundo imparables
Telemundo announced the launch of a new consumer brand campaign during its exclusive Spanish-language broadcast of the 2018 FIFA World Cup Russia.
The consumer brand campaign developed under the theme Together Unstoppable launches on the cusp of Telemundo’s current momentum driven by multi-year investments in original content, infrastructure, and talent – both in front and behind the cameras.
The new brand campaign will be followed by the rollout of a new graphics package later in the summer.
“With all of the exciting changes happening at Telemundo we knew it was time for an updated expression of our brand—one that stays true to our core values —and sets the course for where we’re heading. Telemundo continues to defy norms and set a new standard in Hispanic media with premium, relevant and original Spanish-language content across all platforms. As the first choice for Latino viewers, we are keeping pace and adapting to our viewers’ needs. By taking these bold steps to redefine our brand we want our consumers to know we’re going on this journey together. We wanted to keep the elements of Telemundo that our audiences love and evolve to a bolder, more modern expression that reflects what Telemundo means to viewers now. With so much of Telemundo’s focus firmly set on the future, it was a natural time to look at our brand identity moving forward,” said Karen Barroeta, SVP, Marketing and Creative, Telemundo Networks.
To bring this new brand vision to life, Telemundo collaborated with recognized global creative agency Red Bee and industry thought leader and brand strategist Lee Hunt.
Diario de Hoy
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Noticias relacionadas (1)
Videos relacionados (1)
