U.S. HISPANIC
Today more than ever TV channels are present
Maribel Ramos-Weiner| 7 de julio de 2020
Sergio Veiga de Cappsa y Ole Distribution
Recently, Cappsa launched the campaign Nos Miramos whose goal, explained Sergio Veiga, president of the entity, is to highlight the strong emotional link the channels they represent and their contents have with people.
“Today, more than ever, with the particular situation generated by the pandemic, television channels, through multiple platforms from where their contents can be watched, are present in homes informing, entertaining, uniting, thrilling, and accompanying people as it has always been, but especially amplified now in these difficult times. This, undoubtedly, has been reflected in the important growth of the tune-in and audience levels,” he added.
Veiga believes people have responded well to the multiplatform offer that programmers deliver, which has been reflected in the exponential increase in the use of complementary devices to see the content offer that partners make every day available to audiences.
“Undoubtedly, production quality, the profound link with people thanks to their brands, talents, and contents; the vast variety of options and the greatest accessibility are marking the difference,” he said.
Currently, Cappsa is comprised of AMC Networks, America, Artear, C5N, Discovery, Disney, Canal 9, DIRECTV Sports, HBO, Turner, TyC Sports, and ViacomCBS.
