U.S. HISPANIC
Univision live broadcast Unidos por los Nuestros raises more than US$3 million
Maribel Ramos-Weiner| 26 de septiembre de 2017
The show aired for seven consecutive hours
Unidos por los Nuestros, Univision Communications Inc.’s (UCI) multiplatform benefit to support the American Red Cross raises more than US$3 million for survivors and victims of the Mexican earthquakes and Hurricane Maria, as well as ongoing support for communities impacted by Hurricanes Irma and Harvey.
The show aired on Univision Network, Univision Deportes Network, Univision Now and across Univision Radio stations coast to coast, and was streamed on Univision’s YouTube and Facebook Live for seven consecutive hours, starting at 7pm on Saturday, September 23, from Miami, Los Angeles, New York, Houston, Mexico City, and Puerto Rico.
The show gathered best-in-class producers, celebrities, artists and Univision on-air personalities spanning the entertainment, music and sports industries to raise awareness of the pressing need for resources in the aftermath of five major natural disasters occurring in succession over three-weeks and affecting millions of people.
“As a mission-driven company, it is our commitment at Univision to leverage our platforms, rally with our partners to mobilize and unite our audiences and resources in solidarity with the communities we serve at this time of tremendous devastation,” commented Randy Falco, president and CEO, UCI. “I am proud of our audience’s overwhelming demonstration of support and unity through Unidos por los Nuestros, which is why the fundraising platform will remain active to continue to support those in need.”
