U.S. HISPANIC
Univision seals a new 10-year agreement for the Latin Grammy Awards
Maribel Ramos-Weiner| 22 de mayo de 2018
Univision Communications Inc. (UCI) announced today a new 10-year agreement that will keep the Latin Grammy Awards, on the Univision Network through 2028.
The new agreement, unprecedented in Spanish-language television in the United States, extends the partnership established in 2005 with The Latin Recording Academy to include multi-platform coverage across UCI’s portfolio of broadcast and digital brands and will include the highly anticipated 20th anniversary of the Latin Grammy Awards in 2019.
In addition, this year’s 19th Annual Latin Grammy Awards will be held on November 15 live from the MGM Grand Garden Arena in Las Vegas, Nevada.
“We are pleased to be the home of the Latin Grammys for another 10 years, to continue to grow our long-standing relationship with The Latin Recording Academy. The decade-long structure of this agreement will provide more opportunities for two great brands to collaborate on making the live telecast of Latin music’s most celebrated night even more compelling for U.S. Hispanic audiences by deploying UCI’s innovative platforms to reach broader audiences,” said Randy Falco, president, and CEO of UCI.
“We are elated to give our empowering mission a platform from which to thrive and grow. Music is more alive than ever, and Latin music has shown again and again its worldwide impact and tremendous exportability,” said Gabriel Abaroa, Jr., president & CEO of The Latin Recording Academy.
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