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7UP is back to the Miami music week with two great DJs
Manuela Walfenzao| 26 de marzo de 2015
Por segundo año 7UP llega a Miami durante la temporada de festivales musicales con su programa #7x7UP
For second consecutive year 7UP arrives in Miami during the musical festival season with its program #7x7UP. This offers dance music fans access to seven unique events throughout the entire year. The cycle started in the W Hotel in South Beach, where they sponsored the 808 Music Lounge, curated by SiriusXM and impulsed seven presentations by seven big ones in the industry in the Wall Lounge. Yesterday a 7UP commercial was launched, which includes the musical collaboration of two of the most renown DJs in the world, Tiësto and Martin Garrix, who developed a special song for the video.Aside from revealing this new alliance, they raffled three limited edition cans with designs by Tiësto and Garrix. The raffle also included a trip with all expenses covered to meet some of the iconic DJs and see them in a live concert.”The energy and love that this dance music community offered us in 2014 surprised us so much that in our second year we wanted to improve fan’s experience. That is why we partnered with two of the best DJs in the world to offer them a truly unimaginable experience”, said Dave Falk, 7UP Marketing VP at Dr Pepper Snapple Group.”I am excited about working again for 7UP and offering fans incredible experiences during the festival season”, said Tiësto.”The brand set the standard really high this year and I can hardly wait to see the audience’s reaction when they see our project with Martin”.
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