MERCADEO Versión en español
Alejandro Arnaiz of Skype: With Messenger gone, our platform will host global advertising
8 de noviembre de 2012
Arnaiz: Ofreceremos a los anunciantes el acceso a experiencias de marca premium
Microsoft announced on Tuesday, Nov. 6, that its Live Messenger platform is being absorbed by Skype. The fusion brings a wide range of benefits that include instant messaging, sending videos to various platforms and calling landline and mobile phones, even sharing screens with Facebook and all with a single service.The Live Messenger service will be scrapped in the first quarter of 2013 from every country where it is currently available except China, and from now on users can switch easily to Skype using their Messenger ID.The new move naturally affects the advertising currently screened on Windows Live Messenger, a program in existence since July 22, 1999. Alejandro Arnaiz, market development manager for Skype Latin America, told PRODU that although Microsoft is closing Messenger to strengthen Skype, from an advertising point of view it will be expanded to the global reach of our platform.He said advertisers on Skype will provide consumers with a premium brand experience on a wide range of platforms including more advertising channels, and that looking to the future, Skype will help Microsoft launch the next wave of innovation in digital advertising.Microsoft will work to help users make the transition, creating strong marketing campaigns and depending greatly on its Skype agencies in France, Turkey, China and Brazil, plus other countries of Latin America.Meanwhile, Messenger says adieu to such important advertisers as Telefonica, Wella Koleston, Groupon, Falabella, Pioneer, LG, Colgate, Ala, Menthoplus and many more.
