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Aleph Group launches One Brand initiative to unify its global brands and power international growth opportunities for partners
Liz Unamo| 24 de octubre de 2023
Gaston Taratuta IMS 19
Aleph, an ecosystem of local digital experts and technology-driven solutions, launches its ‘One Brand’ initiative, uniting its unique range of brands under the Aleph name.Aleph’s expertise is connecting thousands of advertisers with billions of consumers globally and creating markets for local businesses to grow through digital advertising. The Group’s multiple, largely regional brands included Httpool, IMS Internet Media Services, Ad Dynamo and Connect Ads, and served as the adtech partner of choice for the world’s leading platforms, advertisers and agencies.Now, the Group, headquartered in Buenos Aires, Argentina, and Dubai, UAE, will immediately re-brand the majority* of its legacy brands to Aleph, creating a truly unified, global ecosystem of local experts in the process. This will also support Aleph’s medium-term growth strategy: by 2026, Aleph aims to partner with more than 60 top digital platforms and help them offer innovative advertising solutions to clients in more than 150 countries. Through the One Brand initiative, Aleph will enable greater collaboration and knowledge sharing, enhance professional development, and amplify opportunities to offer its full suite of services beyond the 22k advertisers and 45+ platform partners it serves today. It also creates a platform for Aleph to strengthen its position in existing markets, expand into new regions, accelerate organic growth, and explore M&A opportunities that align with its strategic objectives.The initiative will also help Aleph build on the tangible progress made in recent years. Since 2021, the Group has expanded from 90 markets to 130+, now spanning five continents; and grown to serve more than 45 partners with a dedicated team of digital experts around the world. Through its global reach, unrivaled local knowledge and scalable solutions, Aleph helps clients enter new markets in a cost-effective and de-risked way as they expand internationally.Gaston Taratuta, Founder and CEO at Aleph, and former EY Entrepreneur of the Year 2022, commented: “At Aleph, we are beginning an exciting new chapter that brings our local experts and proprietary technology under one powerful brand, Aleph. That is the purpose of our One Brand initiative, a strategic direction towards a unified future where our global expertise enables us to deliver unparalleled value to our partners, advertisers, agencies, and SMBs worldwide.”
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