MERCADEO Versión en español

ALMA joined Rokk3r Labs to create new models for innovation and creativity fields

6 de noviembre de 2014

Isaac Mizrahi, director general de la agencia multicultural ALMA

ALMA announced its strategic partnership with Rokk3r Labs, an innovative platform that enables businesses to create and launch companies through its proven methodology and principle of cobuilding (establishment and overall growth). The multicultural agency will be an integral part of the expert team of Rokk3r Labs, which includes engineers, idea men and strategists who work directly with entrepreneurs to turn ideas into a scalable business by cobuilding.In this mutually beneficial relationship, ALMA will help Rokk3r Labs portfolio companies with marketing, communications and positioning, and Rokker3r Labs, meanwhile, will provide ad-hoc advice to the agency to better understand how this current technology can be exploited for the development and improvement of the services provided. “Technology changes every second and this not only creates new business but also affects the way companies do business today; the best way to stay ahead is combining innovation with creative processes,” Isaac Mizrahi, SVP, CEO of ALMA, said. “For us, innovation is everything, so focusing on emerging technology companies is the right strategy to remain relevant,” he said.”Our partnership with ALMA is a great example of convergence of entrepreneurship with creativity,” German Montoya said, co-founder and CCO. “ALMA is the best in the industry and giving access to our portfolio companies is the key to the success of our cobuilding process”.

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